Tri-Ed Distribution is pleased to welcome Roc Swendseid to its West Coast sales team. Roc will be managing the Sacramento branch and has been a "Rock" in the Northern California/ Pacific Northwest market for many years.

He brings solid sales management experience and customer loyalty to his new position at Tri-Ed. “Customers turn to us for sales advice they can trust, technical expertise and product knowledge,” says Gary Gray, Tri-Ed’s Regional VP of Sales for the Western U.S. “We are very excited here on the West Coast to welcome Roc to our team.”

Tri-Ed is North America’s largest independent distributor of security, low voltage and home automation products. Tri-Ed continues to expand its branch locations and offers superior customer service, same day shipping, flexible credit terms, online ordering, customer appreciation events and programs, technical systems support, and ongoing product training. Tri-Ed has served customers and the life safety security sector longer than any other distributor in the industry. For more information, visit www.tri-ed.com.